Nothing Before Coffee Receives Rs. 3.7 Crore Funding on Bharat Ke Super Founders

Nothing Before Coffee (NBC) secured national investor attention following its appearance on Episode 11 of Bharat Ke Super Founders, streaming on Amazon Prime Video and MX Player. The Jaipur-based brand underpinned a model focused on Tier-II and Tier-III markets. 

These endorsements came from Dr. A. Velumani, Nitish Mittersain, Shanti Mohan, and other prominent voices from India's startup ecosystem. On the show, investors highlighted NBC's clear visibility on unit economics, strong profitability acrossstores, underserved Bharat-first positioning, and a structured roadmap to national scale. 

"Our journey has always been about taking premium coffee to the heart of India, beyond metros, into the cities where young India is discovering its love for quality brews," said Akshay Kedia, Co-founder of Nothing Before Coffee. "The response on Bharat Ke Super Founders validates what we've built: a brand with strong unit economics, deep consumer connects, and a clear vision for profitable scale. We're building more than a coffee chain; we're building a community hub for aspirational India. With a clear roadmap to 400 stores by 2029. We're excited to accelerate from here and emerge as India's 'Most Loved Coffee Café Brand'." 

“Our appearance on Bharat Ke Super Founders was a pivotal moment for us, not just for the investment
validation, but for affirming that our thesis of building for Bharat is exactly where the future of consumption lies. At Nothing Before Coffee, we've always believed that great coffee shouldn't be a metro- only luxury. The response from the investors and the viewership reinforces that our disciplined approach, profitable unit economics, 100% EBITDA-positive stores, and a deep connection with young India is the right formula for sustainable national scale. Said Ankesh Jain, Co-Founder, Nothing Before Coffee.”

With a solid foundation of over 100 outlets and a growing loyal customer base, Nothing Before Coffee
is positioning itself as a mass-premium coffee brand tailored for India beyond metros. As the country's consumption story moves decisively toward Tier 2 and Tier 3 India, NBC is betting that affordable premiumisation in everyday categories like coffee could unlock the next wave of retail growth.