Homegrown Loungewear Brand NeceSera marks its debut in Milan Fashion Week

NeceSera, a homegrown loungewear brand known for its fabric innovation, made its debut at Milan Fashion Week on Sunday September 22, 2024, to unveil its exclusive Spring/Summer 2025 collection, Arrivato. This milestone marks NeceSera's grand entrance onto the global fashion stage, showcasing the brand’s commitment to promote comfort and self care in fashion.

Milan Fashion Week, one of the most prestigious events in the fashion calendar, showcases the latest collections from iconic designers and emerging talents alike. The debut of an Indian loungewear brand alongside established luxury labels is a proud testament to NeceSera's journey and the growing prominence of Indian craft internationally.

Founded by two sisters Riddhi Jain and Sudiksha Jain, NeceSera meticulously develops innovative fabric blends to create the signature buttery-soft fabrics that define NeceSera. The Arrivato collection features a thoughtfully curated selection of transeasonal essentials, featuring NeceSera’s buttery-soft fabrics and its take on the trends of the season to bring together pieces that are sure to become wardrobe staples. The collection was designed with versatility in mind, ensuring that each item transitions seamlessly across seasons, occasions, and locations.

Riddhi Jain, Founder, NeceSera expressed, “We are honored to present NeceSera’s vision of quality and timelessness in everyday wear on the global fashion stage. As a loungewear brand, NeceSera showcases a slow-fashion range with long-term trends and the most comfortable fabrics. We are taking our Indian craftsmanship and research to the world.”

Sudiksha Jain, Co-Founder, NeceSera added, “NeceSera was born with a vision to revolutionize loungewear, and now with the introduction of transitional clothing, We’re revolutionising the way people seek comfort and style. Each garment in this collection is easily usable from one social setting to another, and it is our way of promoting a conscious living.”