IPV Invests in My Pahadi Dukan to Boost Himalayan Health and Wellness Market

My Pahadi Dukan, a direct-to-consumer brand offering authentic Himalayan health and wellness products, has successfully secured pre-seed funding from Inflection Point Ventures (IPV). The undisclosed investment aims to expand the brand’s marketing efforts, working capital, operations, and IT infrastructure, accelerating its growth in the rapidly evolving health and wellness sector.

My Pahadi Dukan collaborates with over 20,000 farmers, Self-Help Groups (SHGs), and cooperatives across nine Himalayan states and Bhutan. By leveraging these local networks, the brand sources premium-quality produce, reaching customers in over 29 countries and fulfilling more than 16,000 orders. The company’s commitment to authentic, sustainable products has garnered significant recognition, including grants from the HDFC Parivartan Scheme and the Ministry of Agriculture’s RKVY-RAFTAAR initiative, along with accolades from the Bhutanese Chamber of Commerce.

Himanshu Dua, CEO of My Pahadi Dukan, expressed enthusiasm for the partnership, stating, "IPV's support strengthens our mission to bring the richness of the Himalayas to households worldwide. Their guidance through our pre-seed round has helped transform our vision into reality." Mitesh Shah, Founder & CEO of IPV, highlighted the alignment between My Pahadi Dukan's sustainability-driven approach and IPV's investment philosophy, emphasizing the brand's potential to redefine the Himalayan health and wellness market.

The funding will help My Pahadi Dukan enhance its digital infrastructure, expand its distribution capabilities, and strengthen its sourcing model. With a rapidly growing market for natural and sustainable products, the brand is poised to capitalize on the increasing demand for authentic wellness experiences. As the Indian health and wellness sector is projected to reach $30 billion by 2026, My Pahadi Dukan aims to establish itself as a leading voice in the industry, empowering Himalayan communities while delivering high-quality products worldwide.