Mugafi and Redacted Launch World’s First On-Chain Entertainment IP Platform

Mugafi, the global entertainment and IP studio led by Vipul Agrawal, and Redacted Group, the web3 ecosystem founded by Shan Kumar, have launched the Mugafi Entertainment IP Launchpad on Avalanche. The platform brings over USD 1 billion in film, anime, music, sports, and comic intellectual property on-chain, enabling global investors to access entertainment-backed revenue streams with transparent, real-time performance and round-the-clock liquidity.

Backed by venture partners including HashedEM, Nexus Venture Partners, and StartupXSeed, Mugafi enters this phase with a strong industry track record, recently collaborating on the Nagarjuna-Dhanush starrer Kubera and with over ten films in various stages of production.

The platform is powered by Mugafi’s proprietary AI engine, IPScore, which evaluates commercial potential, risk, and cultural relevance to enhance deal quality.

Speaking about the move, Vipul Agrawal, Founder, Mugafi said, “Tokenizing entertainment IP is a natural evolution for the industry. With Avalanche and Redacted, we are creating the world’s first full-stack ecosystem where creators, investors and audiences can share value from day one. This is how the next generation of entertainment will be built.”

“Our goal at Redacted has always been to expand access to high-quality real world asset opportunities. Bringing entertainment IP on chain with Mugafi, positions us at the forefront of a trillion-dollar transformation that will redefine how global media is financed and owned,” added Shan Kumar, Co-Founder and CEO, Redacted Group.

This launch marks a new chapter in making the entertainment industry investable at a global scale, positioning Mugafi, Redacted Group, and Avalanche at the forefront of a new, globally investable entertainment economy.