Bharat-Focused Micro-Drama Platform MiniPix Raises Rs. 2.4 Crore Pre-Seed Funding Led by PedalStart

Bengaluru-based MiniPix, a mobile-first entertainment platform focused on short-form regional micro-dramas for Bharat audiences, raised Rs. 2.4 crore in its maiden pre-seed funding round led by startup accelerator PedalStart. The round also witnessed participation from Venture Catalysts and investors, including Sandip Gupta
and Rajdip Gupta (Founders, Route Mobile) through SanRaj Family Ventures Pvt. Ltd.

The company aims to sharpen its platform capabilities whileremaining deeply aligned with mobile-first consumption patterns and culturally rooted storytelling. Founded in June 2025, MiniPix is building a premium entertainment platform centred on short, vertical micro-dramas designed specifically for audiences in Tier-2 and Tier-3 India. Investors backing the company were drawn to the founders’ experience and a shared belief that micro-dramas represent the next evolution of digital entertainment, particularly for regional audiences whose viewing behaviour differs significantly from traditional OTT consumers.

Brijesh Kashyap (Co-founder & CEO), Om Prakash Singh (Co-founder) and Sushil N (Chief Technology Officer) of MiniPix, said, “Raising this round marks an important milestone in MiniPix’s journey. We’ve seen strong engagement from Bharat audiences when content speaks their language and reflects their lived context. This capital allows us to move beyond validation and start building scale in a measured way by investing in content quality, strengthening our platform, and assembling a team that can execute consistently. Our focus is on building a long-term premium entertainment brand that feels native to mobile consumption in India."

Commenting on the investment, Manas Pal and Aditya Darolia, Co-Founders, PedalStart, said, “MiniPix stands out for its clarity of vision and early revenue traction in an emerging and moving category of digital entertainment. The founders understand regional audiences deeply and are building with intent rather than imitation. Their focus on micro-dramas, combined with disciplined execution, positions them well to create a differentiated entertainment platform. We are pleased to back MiniPix at this early stage and support the team as they scale”. 

Looking ahead, MiniPix has outlined a structured growth roadmap, targeting Rs.6 crore in ARR by March 2026, with plans to scale to Rs. 35 crore in Year 1, Rs. 134 crore in Year 2, and Rs. 308 crore in Year 3, driven by deeper regional penetration, content expansion, and improved monetisation.