MG SELECT Inaugurates Experience Centre in Mumbai to Showcase New-Age Automotive Luxury

JSW MG Motor India has inaugurated its first MG SELECT Experience Centre in Mumbai on July 29. Located at Atur House in Worli, the new showroom introduces a distinct expression of automotive luxury, combining innovation, sustainability, and personalised experiences for modern car buyers.

The MG SELECT Experience Centres are designed around the brand’s philosophy of reimagining luxury. These spaces aim to provide sensorial and immersive experiences while presenting MG’s product range as central sculptural displays. The Worli centre features a gallery-inspired layout with white, earthy interiors intended to create a seamless flow and focused presentation. MG SELECT emphasises minimalism and clarity, bringing attention to each vehicle in a curated setting.

MG SELECT Mumbai is part of a broader national rollout. By the end of Q3 in calendar year 2025, the brand plans to open 14 centres across 13 key cities in India. These showrooms aim to bring MG’s vision of new-age automotive luxury closer to consumers across the country.

The Mumbai Experience Centre will display models such as the MG Cyberster and the MG M9, a presidential limousine. These models will be available for close viewing by enthusiasts and prospective buyers.

“Our vision of redefining the Indian luxury automotive landscape aligns with our dealer partners and together we will create newer benchmarks by offering technologically advanced products and exclusive experiences,” says Anurag Mehrotra, Managing Director, JSW MG Motor India.

The launch aligns with the company’s focus on redefining the luxury automotive space in India through design, technology, and customer experience. MG SELECT aims to engage with buyers who are looking for vehicles that reflect both personal identity and a sustainable future, while maintaining strong attention to aesthetics and innovation.