Mankind Pharma Launches ‘Mon Matano Ganer Sanda’ Musical Tour Across West Bengal

Mankind Pharma has rolled out Mon Matano Ganer Sanda (Soulful Musical Evening), a nine-city musical tour presented by its antacid brand Gas-O-Fast. The initiative celebrates Bengal’s cultural traditions through music and community gatherings and is co-supported by Nimulid Strong and Health OK. The tour commenced on December 5, 2025 and will continue until January 3, 2026, with free entry offered on a first-come, first-served basis.

The tour features live performances by Bengali artists Bishwanath Basu, Iman Chakraborty, and Jojo. It is travelling across Burdwan, Bankura, Medinipur, Nadia, Kakdip, Basirhat, Malda, Jalpaiguri, and Coochbehar, bringing together audiences in settings inspired by traditional macha shows commonly seen across rural Bengal.

Each evening is designed as a community-focused cultural experience, combining live music with food stalls, local engagement points, and family-friendly zones. Scheduled during the year-end festive period, the tour provides families with shared spaces to gather, relax, and engage with familiar cultural formats.

Gas-O-Fast has an established presence in West Bengal, with a market share of approximately 24 percent in the state and around 12 percent nationally, according to IQVIA data. Its jeera-based formulation, rooted in Indian traditions, continues to connect with consumers across the region. Through this tour, the brand aims to reinforce its cultural association in a market where it already has sustained consumer familiarity. The inclusion of Nimulid Strong and Health OK reflects Mankind Pharma’s broader consumer engagement in the state, where both brands form part of its growing over-the-counter portfolio.

Awareness for the tour is being supported through on-ground and print-led promotions, including banners, hoardings, Toto announcements, and local outreach. At each location, dedicated brand stalls are present to enable consumer interaction and sampling.

Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma, commented, “West Bengal has always been a key market for us, and the relationship our brands enjoy with consumers here is something we deeply value. Music brings people together in a way few other formats can, and the macha-style setup has a special place in the cultural fabric of the state. Mon Matano Ganer Sandaallows us to connect with communities through an experience that feels familiar, inclusive and genuinely enjoyed across districts. Gas-O-Fast already has a strong presence in Bengal, and this initiative also gives us an opportunity to build a closer connection for Nimulid Strong and Health OK so that, over time, they too become trusted household names in the region.”

As the tour continues across West Bengal, Gas-O-Fast aims to engage with communities in settings that reflect local cultural practices. Through Mon Matano Ganer Sanda, the company seeks to strengthen its relationship with consumers and build ongoing connections that feel rooted and locally relevant.