Mahindra Partners with Gaana to Redefine In-Car Audio Experience in BE 6e and XEV 9e

Automobile manufacturer Mahindra and audio platform Gaana collaborate to provide in-car experience by providing Dolby Atmos technology in Mahindra's eSUVs

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Mahindra Partners with Gaana

In an exciting partnership, Mahindra has teamed up with Gaana to transform the in-car audio experience in its latest electric SUVs, the BE 6e and XEV 9e. This collaboration incorporates Dolby Atmos technology into Mahindra's eSUVs, enhancing the in-car entertainment experience. With Gaana, users can enjoy high-quality music tailored to this advanced audio system.

With Gaana’s seamless integration into Mahindra’s electric vehicles, music lovers can enjoy an immersive audio experience powered by Dolby Atmos, offering enhanced space, clarity, and depth. This cutting-edge technology transforms the vehicle cabin into a dynamic audio arena.

Gaana offers a vast library of Indian and international music, exclusive audio shows from Mirchi, and an extensive collection of podcasts curated by top creators. The Gaana app further improves usability with features like playlist import, party mode, song detection, and screen casting, making it a must-have for audiophiles.

Yatish Mehrishi, CEO of Entertainment Network India Limited, shared his thoughts on the partnership: “By integrating Dolby Atmos with Mahindra’s cutting-edge electric vehicles, we’re setting a new standard for in-car entertainment.”

The BE 6e and XEV 9e, showcased on Mahindra’s website www.mahindraelectricsuv.com, offer a seamless blend of luxury, sustainability, and advanced technology. Gaana’s premium audio streaming integration perfectly aligns with Mahindra’s goal to create vehicles that lead to sustainability and enhance the overall driving experience.

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