LUSH Launches Online in India With Fresh Handmade Cosmetics on Lush.in

LUSH, the global cosmetics brand known for its fresh, handmade and cruelty-free products, has officially launched its online presence in India with the debut of Lush.in. This marks an important step for the brand as it enters India’s growing beauty and personal care market.

LUSH’s arrival in India is supported through a strategic Licensee Agreement with Bengaluru-based Bilberry Brands India Private Limited. The partnership will begin with a direct-to-consumer approach, with plans to introduce physical retail stores across key Indian markets in the coming months.

Rowena Bird, Co-Founder of LUSH, said, "We are absolutely thrilled to be re-opening in India with the launch of Lush.in and a physical store soon. It feels wonderful to arrive right in time for the year-end festivities and celebrations. We are excited to be able to offer our customers in India fresh handmade cosmetics again.”

Indian consumers will now have access to a wide selection of LUSH products across skincare, haircare, bath and body, and fragrance. The assortment includes fresh face masks, solid shampoo bars and seasonal limited editions that have contributed to the brand’s popularity globally. Customers will also be able to experience LUSH’s well-known bath bombs, created in 1989 by Co-Founder Mo Constantine and now sold in more than 21.2 million units each year worldwide.

Freshness is central to LUSH’s philosophy, with each product labelled with information on who made it, the date of creation and its suggested use-by date. Products are designed to be used while ingredients are at their most active, with customers encouraged to purchase them regularly. Through Lush.in, the brand’s full range will be available for delivery across India.