Ludic Initiates Its Offline Presence with Broadway in Hyderabad & FLXY in Pune!

Ludic, an Ahmedabad-based footwear-first lifestyle brand, has officially stepped into the offline retail space by partnering with multi-brand outlets Broadway in Hyderabad and FLXY in Pune. This move marks a significant shift in the brand’s strategy, strengthening its omnichannel presence while offering customers a hands-on shopping experience.

Previously operating exclusively online, Ludic has built a strong digital presence through its website and major marketplaces like Amazon and Myntra. The transition to offline retail allows the brand to engage directly with consumers, providing them with an opportunity to experience its design-forward products in person. With a focus on young, aspirational shoppers in metro cities, Ludic aims to enhance brand discovery and credibility by offering premium footwear, apparel, and accessories through curated retail experiences.

The partnership with Broadway and FLXY is designed to complement Ludic’s digital-first approach by bridging the sensory gap that online shopping often presents. These retail spaces will not only showcase the brand’s diverse range but also serve as hubs for exclusive product drops, live activations, and collaborative events. By integrating into established retail ecosystems, Ludic anticipates gathering real-time consumer insights that will inform future product development and expansion strategies.

As Ludic continues to evolve, plans for dedicated concept stores in select cities are already on the horizon. With a design-first philosophy and a commitment to originality, the brand is set to redefine lifestyle shopping in India.