Tequila Brand Loca Loka Launches in India

Loca Loka, a tequila brand co-founded by entrepreneur Sree Harsha Vadlamudi, actor Rana Daggubati and composer Anirudh Ravichander, makes an entry into India’s premium spirits market. The brand, which debuted internationally in late 2024 in the US and Southeast Asia, has since expand­ed distribution across multiple markets, will introduce its Blanco and Reposado variants to Indian audiences.

Loca Loka was imagined in India and authentically produced in Jalisco, marrying Mexican distillation heritage with Indian creative sensibilities, hence its name: Loca (Spanish for “crazy”) meets Loka (Sanskrit for “world”).  
Loca Loka Blanco and Reposado, which picked up medals at the San Francisco World Spirits Competition 2025, New York International Spirits Competition, Miami World Spirits Competition and WSWA Wine & Spirits Tasting Competition in Denver, will first appear in Delhi, Mumbai, Bengaluru, Hyderabad, along with key airport duty-free stores, leveraging India’s rapidly growing tequila segment now projected to exceed $76 million in 2025.

“Loca Loka is a business built on craft and clarity that ranges from sustainable agave sourcing to barrel strategy and global placement. India is a market that’s shifting to premium, and our rollout is designed to meet that shift with measured distribution and trade partnerships that respect the category,” says Sree Harsha Vadlamudi, co-founder and CEO.

Rana Daggubati, co-founder, also added, “Storytelling is the spine of this brand because it’s not just a bottle, it’s a cultural remix. Loca Loka lets us celebrate two worlds at once: Mexico’s terroir and India’s colour and rhythm. The launch will be a narrative in motion.”

“The first sip tells you what careful distillation and intelligent maturation can do. Our Blanco and Reposados are crafted to deliver clear agave expression with layered subtleties making them bottles that perform both on the rocks and in signature cocktails. And here’s a little secret: the yeasts actually ferment better with music. This time, they worked to a playlist of my own tracks. Let’s just say the tasting notes might hit a few unexpected high notes” said Anirudh Ravichander, co-founder.