Lenskart Launches Meller in India and Expands Portfolio with a Partnership with Labubu Maker Popmart

Lenskart announced the launch of Meller in India and revealed a new creative eyewear partnership with global pop-culture brand Popmart to build a modern House of Eyewear Brands. The Pop Mart x Lenskart eyewear collection will launch in Singapore—online and in select Lenskart stores—from the first week of December. The range introduces collectable character-inspired designs.

In India, Meller will now be available across Lenskart’s retail network as well as online via the Lenskart app and website. The brand will roll out first to 500 curated stores identified using GeoIQ intelligence to match high fashion-affinity catchments.

"Our customers inspire every decision we make. They're seeking global design, individuality, and brands that feel authentic," said Peyush Bansal, Co-founder & CEO, Lenskart. "Meller's bold aesthetic and strong community make it a wonderful addition to our House of Brands. And through creative partnerships like Pop Mart, we hope to bring moments of play, imagination and collectability into eyewear in ways that delight our customers."

 He added, "By bringing together brands like John Jacobs, Owndays and now Meller, alongside collaborations such as Pop Mart, our goal is to offer customers more choice and better experiences. We see ourselves as an enabler for the next generation of eyewear brands, providing the platform and capabilities for them to reach more people and unlock their potential."