Laura Mercier Officially Relaunches in India in Exclusive Partnership with LUXASIA

Laura Mercier announced its official relaunch in India through an exclusive partnership with LUXASIA India. The relaunch in India highlights a curated selection of the brand’s most iconic products alongside its broader portfolio of complexion, colour, and tools, including the brand’s latest innovations designed to meet the evolving needs of today’s consumer. Key products include the Pure Canvas Blurring Primer for a smooth, perfected base; Translucent Loose Setting Powder for invisible, long-lasting wear; Caviar Stick Shimmer Eye Colour; and Caviar Matte Lipstick 

Commenting on the relaunch, Ginny Wright, CEO of Orveon Global, the global beauty collective behind Laura Mercier, shared her enthusiasm for the partnership, saying: “We partnered with LUXASIA due to their deep market expertise and proven success in the luxury and prestige beauty sector. Together, we’re focused on strengthening and growing Laura Mercier’s brand footprint in India, with plans to double our distribution points by 2026.

We plan to expand into new states such as Amritsar, Lucknow, and Ahmedabad, bringing our most iconic products – including Translucent Loose Setting Powder, Real Flawless Foundation, and Caviar Eyeshadow Stick – to more prestige beauty consumers. This expansion allows us to deepen our connection with Indian beauty communities while introducing innovative colour cosmetics and enhancing everyday artistry techniques and education.”

Satyaki Banerjee, Chief Executive Officer, LUXASIA Group Praseed Changarath, Country Manager – India, LUXASIA Group, added: “As Indian consumers become more discerning and sophisticated, we are confident that Laura Mercier’s innovative offerings will be well-received. With the make-up segment estimated to grow at a 5Y CAGR of more than 15%, we do not doubt that the prospects for both Laura Mercier and LUXASIA
India is promising.” Laura Mercier will be available online and at select stores within the Nykaa, Tira, Sephora, Myntra, and Shoppers Stop Beauty footprints.