Lancôme Appoints Sonam Kapoor as Brand Ambassador from India

Lancôme has announced Sonam Kapoor as its Brand Ambassador from India. The collaboration reflects the brand’s continued focus on India, a market shaped by cultural depth, creative expression, and an increasingly discerning beauty consumer base.

Sonam Kapoor is recognised for her work in films such as Neerja, Raanjhanaa, and Pad Man. Alongside her acting career, she has played a visible role in shaping fashion representation for Indian talent on global platforms. Known for her approach to style and her engagement with both Indian and international audiences, she brings a perspective that aligns with Lancôme’s evolving engagement with beauty consumers in India.

Sonam Kapoor said, “Lancôme has been part of my beauty journey for many years, ever since I first experienced the brand in Paris. I’ve always admired ambassadors like Julia Roberts, Olivia Rodrigo, and Isabella Rossellini for how they represent beauty with authenticity and purpose, and how they embody a positive and optimistic vision of life. What I truly appreciate about the brand itself is the thought and research that go into creating products that deliver visible results. Génifique Ultimate Recovery Serum, in particular, has become a part of my routine - it supports skin recovery and resilience, especially during long days and constant travel. To collaborate with Lancôme as its Ambassador from India feels both meaningful and exciting.”

Shrestha Jana, General Manager, L’Oréal Luxe India, added, “Sonam Kapoor represents a modern, confident voice that aligns strongly with Lancôme’s values. This partnership comes at a significant moment as we continue to deepen our presence in India, a market that plays an important role in shaping the future of luxury beauty. Sonam’s perspective will support how we engage consumers across skincare, beauty, and fragrance, particularly as we strengthen our science-led portfolio.”

Vania Lacascade, Global Brand President of Lancôme, said, “At Lancôme, our mission goes far beyond creating beauty products. We are a French heritage brand driven by innovation, and we are committed to accompanying women at every stage of their lives, celebrating their diversity around the world, and inspiring them to embrace their optimism, confidence, and self-expression. We are proud and delighted to welcome Sonam Kapoor Ahuja to our family of Brand Ambassadors, bringing her modernity, sophistication, and unique cultural perspective to Lancôme.”

For more than nine decades, Lancôme has built its identity through a balance of scientific innovation and French savoir-faire. The brand continues to focus on science-led skincare while also developing its makeup and fragrance categories, which remain central to its global presence.

With Sonam Kapoor joining as its Ambassador from India, Lancôme enters a new phase in the country. Future campaigns will reflect a contemporary approach to beauty, shaped by innovation, brand expertise, and the changing expectations of Indian consumers.