Lacto Calamine Launches New Campaign with Mrunal Thakur as Brand Ambassador

In a move aimed at strengthening its leadership in the skincare industry, Piramal Pharma has roped in popular actress Mrunal Thakur as the new face of its flagship skincare brand, Lacto Calamine. This announcement, made on November 18, 2024, brings together the trusted name of Lacto Calamine with Thakur’s widespread appeal to target consumers with skincare concerns, especially oily skin.

Lacto Calamine has long been a household name, revered for its effective and versatile skincare solutions. With a unique formula combining Kaolin Clay, Zinc Oxide, and Glycerin, the product works wonders on oily skin, acne, blemishes, and other skin issues. Its gentle yet powerful blend has earned the trust of generations, making it a preferred choice for millions. With its latest multi-media campaign, ‘Oily skin hai to Lacto Calamine,’ featuring Thakur, the brand looks to further its reach and connect with a broader audience. The campaign also introduces the expanded range of Lacto Calamine products, which now includes sunscreens, face washes, and over 20 new skincare solutions.

Piramal Pharma’s India Consumer Healthcare division is set on expanding its presence in the Indian skincare market, capitalizing on the growing consumer demand for personalized skincare solutions. Nandini Piramal, Chairperson of Piramal Pharma, expressed confidence in the collaboration, stating that Thakur’s radiant presence and versatility will play a crucial role in reaching new consumers and reinforcing Lacto Calamine’s position as a trusted skincare brand. The brand aims to grow its portfolio across diverse retail channels and e-commerce platforms over the next 18-24 months.

Mrunal Thakur, known for her authenticity and radiant persona, shared her excitement about partnering with a brand that has stood the test of time. She noted, “I’m honored to partner with Lacto Calamine, a brand that embodies innovation and trust. I look forward to promoting healthy, glowing skin and inspiring confidence among women.” With this new collaboration and the launch of its expanded skincare range, Lacto Calamine is poised to build on its legacy, reaching more consumers and continuing to deliver quality skincare solutions across India.