KR$NA Partners with Nas’ Label Mass Appeal for his Highly Anticipated New Project

KR$NA, a well-known Indian rapper, has officially partnered with Mass Appeal, the New York-based hip-hop label co-founded by Grammy award-winning artist Nas, to release his most anticipated project. The project is slated to release in May 2025, marking KR$NA’s maiden release under the Mass Appeal banner.

By birth known as Krishna Kaul and later acquiring the stage name ‘KR$NA’, he is one of the most prominent voices to emerge from the Indian Hip-Hop scene, first making waves in the mid-2000s under the stage name 'Prozpekt'. He also made a brief cameo as himself in the 2019 Bollywood blockbuster Gully Boy, a film widely credited with bringing Indian Hip Hop into the cultural mainstream.

With his upcoming project, KR$NA is set to deliver some of his most personal and ambitious work yet. “This is a project that I have worked on for the past few months and is, I feel, a more complete body of work. In a way, carrying forward the legacy I have built, but expanding my soundscapes. It’s exciting for me and my team at Kalamkaar to work alongside Mass Appeal - a label with incredible Hip Hop pedigree spearheaded by none other than the legend NAS! Couldn’t be more amped!” said KR$NA. 

Mass Appeal is known for its contribution to shaping modern hip-hop and pushing creative boundaries through a globally diverse artist roster. The label has worked with various artists like DJ Premier, M.anifest, Steel Banglez, and has previously collaborated with Indian artists such as DIVINE, Karan Aujla, AP Dhillon, Raftaar, and others.
 
“KR$NA is a lyrical powerhouse with a story that deserves the world stage. At Mass Appeal, we’re driven by the mission to spotlight the most authentic voices in Hip Hop globally — and KR$NA fits that vision effortlessly. His artistry and influence in Indian Hip Hop are undeniable, and we’re proud to welcome him into the Mass Appeal family. This project is a defining moment for Desi Hip Hop, and we’re excited to help take it to the world,”  said Peter Bittenbender, CEO of Mass Appeal. 

The new project will be released via Mass Appeal in May 2025. By bringing KR$NA into its global ecosystem, the label continues to build a bridge between East and West, one verse, one story, one artist at a time.