Cumin Co. Raises $1.5 Million to Lead India’s Health-First Kitchenware and Cookware Revolution

Cumin Co., a health-focused kitchenware company based in India, has raised USD $1.5 million in a strategic investment round led by Fireside Ventures, with additional participation from Huddle Ventures. The company has stated that the funding will be allocated toward strengthening its research and development efforts, enhancing product innovation, and increasing its manufacturing capacity. It also aims to expand its direct-to-consumer operations and improve market access.

Established in 2025 by Niharika Joshi and Udit Lekhi, alumni of ISB-Hyderabad, Cumin Co. emerged from a personal need for safer cookware set options, making it one of the best cookware brands. The founders, who have held leadership positions at organisations such as Noise and Mastercard, report that the company has reached over 7,000 households within a few months of operation. According to internal data, the company has experienced a 20% month-on-month growth in repeat purchases. It has announced plans to scale this reach to more than 1,00,000 households over the coming year.

The company’s product line extends beyond the usual search for kitchenware near me, and is based on its proprietary Enviromax enamel coating technology, which it claims is toxin-free, rust- and stain-resistant, and compliant with three international safety standards. The products go beyond a mere stainless steel cookware and are positioned as an alternative to traditional kitchenware items and kitchenware products containing chemical-based non-stick coatings. Cumin Co. currently holds three product patents and asserts that its products are built for long-term household use.

In statements provided by the company, the co-founders expressed that the funding will support expanded innovation in the sector and allow them to address an often-overlooked area of the home. Investors have also commented on the brand’s positioning and consumer engagement. The company has announced that it will launch over 80 new products by the end of the year, including new colour variants and updates to existing items in its catalogue.