Shahid Kapoor and Mira Rajput Kapoor Join KISNA Diamond & Gold Jewellery as Brand Ambassadors

KISNA Diamond and Gold Jewellery, the flagship brand of the Hari Krishna Group, announced Bollywood actor Shahid Kapoor and Mira Rajput Kapoor as its new brand ambassadors. The celebrity couple will lead KISNA’s latest campaign, featuring the new tagline ‘Khushi Ke Har Pal’. With this partnership, the brand aims to strengthen national visibility and expand its connection with younger families and new-age couples across India.

Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said: “Shahid Kapoor and Mira Kapoor embody the warmth, sincerity and modernity that truly reflect the spirit of KISNA. Their presence strengthens our commitment to creating jewellery that feels personal, meaningful and accessible to every Indian household. This association enables us to engage with a new generation of consumers who value authenticity just as much as design. As we expand across India, their influence will help us deepen emotional connection while staying true to our promise of trust and craftsmanship.”

Sharing her thoughts on the appointment, Mira Rajput Kapoor said, “Jewellery, for me, is more than adornment; it carries the warmth of memories and the sparkle of love. Whether it’s a dainty diamond pendant for everyday wear or a grand bridal set, there’s something for every phase of a woman’s journey. Every design crafted by KISNA reminds me of the little moments that make life beautiful, the milestones, the memories, and the people we treasure. I’m proud to be associated with a brand that makes these moments shine brighter.”

Shahid Kapoor said, “What first drew Mira and I to KISNA was its effortless blend of beauty, craftsmanship and timeless design, that’s a given. But what truly stayed with me is how each piece becomes a way to express what I’m feeling, whether love, strength, joy or even nostalgia. Each design feels deeply personal. Every piece is a story waiting to be worn, and it’s a privilege to represent a brand that designs from the heart.”