Karan Wahi Comes Onboard as Investor and Brand Ambassador for Knack Beverages

Actor and entrepreneur Karan Wahi has joined hands with Knack Beverages as an investor and brand ambassador. 

As per reports, the actor first discovered Knack at an industry event. “Knack is filling real gaps in the market with clean, unique, and smart beverages. I’m excited to support a brand that’s building better choices for the new-age generation," the actor said. 

He also added, "What truly gave me confidence in joining hands with Knack is the strength of the founding team. They bring deep experience from the global beverage industry, having worked with brands like Red Bull. Their understanding of the category and commitment to building products India genuinely needs made me believe in this journey."

Karan's favourite is the CoolPop, Knack’s kids’ beverage, designed as a healthier alternative to high-sugar drinks. “Growing up, we never had access to such clean, thoughtful options. CoolPop is fun, light, natural, and genuinely better for children. Seeing its traction—from school partnerships to availability at major outlets like KFC, reinforced my belief in its potential,” he added. The actor is also connected with Knack Pro Sports, which consists of electrolytes, multivitamins, BCAA, and glutamine.