Juicy Chemistry partners with Assidius Inc. to aid cross-border sales

The partnership with Assidius may allow the Juicy Chemistry to have greater international availability, visibility, and customer satisfaction.

Local Samosa
Oct 20, 2023 11:22 IST
New Update
FI press release

On October 17, Juicy Chemistry, a cosmetics brand recently announced its partnership with Assidius which promotes better e-commerce performance on an international level.

Juicy Chemistry, a certified organic skin, hair, personal care, and makeup brand, announced its partnership with Assiduus Global Inc., an AI-powered cross-border e-commerce accelerator. As part of this strategic alliance, Juicy Chemistry will leverage Assiduus Global Inc.'s cutting-edge technology and expertise to expand its presence into new markets, particularly in the United States and the United Arab Emirates.


Founded in 2018, Assiduus Global Inc. is a trusted partner for brands seeking to tap into the potential of cross-border e-commerce. Their comprehensive suite of solutions includes regulatory compliance, data-led demand generation, integration across multiple marketplaces, inventory planning and fulfillment, and access to buyer data and analytics. Assiduus Global Inc. analytics capabilities will enable Juicy Chemistry to gain valuable insights into consumer behaviour and preferences, allowing the brand to optimize its product offerings and marketing strategies.

 juicy chemistry

Established in 2014, Juicy Chemistry is present across more than 15 countries. Currently, the startup exports its products to 20 different countries and maintains 7 distribution channels in nations such as South Africa, Nepal, Australia, France, the US, and Singapore. With Assiduus Global Inc.'s platform, Juicy Chemistry will be able to integrate with various marketplaces such as Amazon, eBay, Walmart, and other popular channels, resulting in increased visibility, higher conversion rates, and improved customer satisfaction. 

"At Juicy Chemistry, we believe in empowering consumers with the purest and most effective organic products that enhance their overall well-being," Pritesh Asher, Founder and CEO of Juicy Chemistry said. "Our partnership with Assiduus Global Inc. represents another significant milestone in our journey to make high-quality organic skincare accessible to millions of people around the globe," he added.

Dr. Somdutta Singh, Founder & CEO, of Assiduus Global Inc., said, "Assiduus Global Inc. is proud to be the catalyst behind Juicy Chemistry's global expansion. We are excited to empower Juicy Chemistry to bring their organic skincare to new corners of the world, making wellness and beauty accessible to all."



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