Jewelbox Launches Second Store in Mumbai at Inorbit Mall, Vashi

Jewelbox, India’s lab-grown diamond jewellery brand, has announced the opening of its second store in Mumbai at Inorbit Mall, Vashi. The new 500 sq. ft. store follows the brand’s successful debut in Borivali in August last year and forms part of Jewelbox’s plan to expand its offline presence in India’s jewellery market.

The Vashi store is located on the first floor of Inorbit Mall on Palm Beach Road and aims to serve Navi Mumbai’s growing base of style-conscious and aspirational consumers. The store’s modern and minimalist design focuses on creating an experience-led space where discovering lab-grown diamonds is simple and engaging. The layout blends contemporary aesthetics with warmth, offering an immersive browsing experience for customers.

The store will showcase Jewelbox’s complete collection of lab-grown diamond jewellery, ranging from everyday essentials to statement pieces. Products on display include solitaire rings, earrings, pendants, and bracelets, designed to suit a variety of styles and preferences.

Vidita Kochar, Co-Founder of Jewelbox, said, "The response to our Borivali launch exceeded our expectations, reaffirming Mumbai’s appetite for sustainable luxury. Vashi was a natural choice, it represents the heart of Navi Mumbai’s retail scene and allows us to connect with a young, progressive consumer base that values both style and conscious choices. With this expansion, we are bringing lab-grown diamond jewellery closer to where our customers live and shop.”

The store’s opening comes at a time when lab-grown diamonds are gaining popularity in India. Industry reports estimate the country’s lab-grown diamond market at around USD 621 million (₹5,150 crore) in 2024, with a projected growth rate of 14.4% annually over the coming years. This growth is being driven by increasing consumer awareness, affordability, and sustainability concerns.

As part of its expansion plans, Jewelbox aims to open 30 more stores across the country by the end of the year. With Mumbai as a key market, the brand is focused on creating multiple touchpoints where customers can experience its jewellery range and connect with its approach to sustainable luxury.