JadeBlue Announces Jasprit Bumrah as its Brand Ambassador

JadeBlue, India’s menswear and lifestyle brand, announced Jasprit Bumrah as brand ambassador. To mark the occasion, JadeBlue is also unveiling an exclusive tribute collection, “JB x JB”. On associating with JadeBlue as their ambassador, Jasprit Bumrah, exclusively managed by RISE Worldwide, said, “Blue has always been close to me. First with India, then with Mumbai. I am delighted to represent JadeBlue; associating with the legacy brand is about connection for me, same city, same values, same initials. Personally speaking, fashion isn’t about pretending; it’s about being real. That’s what JadeBlue stands for, and that’s why this feels personal.”

Talking about the essence of association with Jasprit Bumrah, Jitendra Chauhan, Chairman and Managing Director, said, “For us, Jasprit isn’t only a cricketer; he’s someone who represents consistency, hard work, and individuality. That’s the same spirit JadeBlue was built on.”

Adding to this, Bipin Chauhan, Managing Director, shared, “JB x JB is more than a partnership; it’s a coming together of two journeys that began in Ahmedabad and are now inspiring people everywhere.” Through this association, JadeBlue not only announces Jasprit Bumrah as their brand ambassador but also launches a special merchandise collection in Formal, Ethnicwear and Bespoke range - a line that blends versatility, craftsmanship, and modern elegance as a tribute to the cricketer in addition to the collaboration.