IRIS Home Fragrances Launches New Aromatherapy Range to Support Wellness and Relaxation

IRIS Home Fragrances, the premium home fragrance brand from Cycle Pure Agarbathi, has announced its entry into the aromatherapy category with the launch of a new collection designed to promote respiratory wellness, relaxation, and energy. Drawing on a family legacy spanning 78 years, the new Aromatherapy range combines traditional healing practices with modern wellness needs, offering consumers safe and effective products rooted in the principles of Aromachology, the scientific study of how scents influence human behaviour and emotions.

The Aromatherapy range is available in seven signature fragrances, each selected for its therapeutic benefits. The collection includes Lavender for relaxation and sleep, Ylang-Ylang to uplift mood and reduce anxiety, Eucalyptus to support respiratory health, Peppermint to refresh and energise, Frankincense to aid meditation, Orange to brighten mood and relieve stress, and Lemongrass to invigorate and purify the environment. The fragrances have been curated to address different aspects of daily well-being, offering solutions suited to modern lifestyles.

The collection is offered in three formats across eighteen products. These include four ready-to-use massage oils in 200 ml bottles, four roll-on oils in 10 ml packs, and ten pure essential oils in 15 ml bottles. The massage oils are designed to induce body relaxation and provide therapeutic benefits while nourishing the skin. The roll-on oils are pre-diluted and safe for direct application on pulse points such as wrists, temples, and behind the ears, helping to relieve stress, support better sleep, and ease muscle tension. The essential oils, made from 100% pure plant extracts, can be used in a variety of ways including diffusion, massage (when blended with carrier oils), inhalation, or bath rituals to support mood enhancement, respiratory relief, focus, calmness, and relaxation.

With the Indian aromatherapy market projected to grow from approximately ₹18,480 crore in 2025 to over ₹41,400 crore by 2031 at a compound annual growth rate of more than 14%, IRIS Home Fragrances plans to strengthen its presence in this space. The company intends to integrate holistic well-being into daily routines while blending tradition with innovation.