Indkal Technologies, the license partner for BLACK+DECKER® Large appliances in India has announced that renowned Director, Producer, and TV personality Karan Johar will be the ambassador for the Air Conditioners, Refrigerators, and Washing Machines business in India.
BLACK+DECKER® Large appliances that offer a premium easy-by-design product range built with a host of intuitive features aligning with Karan Johar’s style, craftsmanship, and commitment to delivering superior experiences both on and off the screen.
Speaking about the partnership, Anand Dubey, CEO of Indkal Technologies, said, “We are thrilled to have Karan Johar as the face of BLACK+DECKER® Large Appliances in India. We believe Karan's style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design.”
The association with Karan Johar marks a significant milestone for Indkal as it continues to expand its presence and bring both innovation as well as versatility to the Indian market.
Sharing his excitement, Director, Producer, and TV personality, Karan Johar said, “I am delighted to be associated with BLACK+DECKER®, a brand known for its high standards and innovative products. I've always believed that high quality and innovation lend style and class to everything in life, and the BLACK+DECKER® brand has exemplified that for many decades. I'm looking forward to being a part of this journey and introducing consumers to the fantastic range of BLACK+DECKER® Large Appliances."
“As a global leader in home products, we continue to connect with our customers through meaningful experiences and deliver on the BLACK+DECKER® brand promise,” said, Amit Datta, Commercial Director Licensing, Stanley Black & Decker. “This collaboration combines our easy-by-design vision with Karan’s reach and immaculate grasp of consumers in India," he added.