Indian Snack House Secures Rs. 2.2 Crore Pre-Seed Funding to Elevate South Indian Snacking Experience

In a step that reaffirms the growing demand for clean-label regional foods, Indian Snack House has closed its pre-seed funding round with Rs. 2.2 crore, led by Titan Capital. The Chennai-based startup, launched in 2023, is on a mission to make traditional South Indian snacks more accessible beyond their native towns. With the funding now in place, the brand plans to widen its reach across new cities and digital platforms, while also diversifying its offerings to include more delicacies from Kerala, Karnataka, Andhra Pradesh, and Telangana.

The journey began when co-founders Rajakumaran and Anbarasan moved to metro cities and struggled to find the familiar tastes of their childhood. This gap in the snack aisle led them to create a brand that honours authenticity while adapting to modern consumer needs. From the chewy richness of Tirunelveli Halwa to the paper-thin delight of Atreyapuram Pootharekulu, Indian Snack House aims to bottle nostalgia with every bite. Their commitment to "Aspirational Quality" ensures products are free from palm oil, preservatives, and artificial colours—appealing to conscious snackers across demographics.

The funding is not just financial fuel, but also a validation of their approach. Rajakumaran and Anbarasan expressed gratitude toward Kunal Bahl, Rohit Bansal, and the Titan Capital team for sharing their vision. The backers, known for nurturing startups through their early phases, voiced confidence in the brand’s focus on ingredient purity and regional authenticity. Their support is seen as pivotal for Indian Snack House’s ambition to not only conquer Indian cities but to reach Indian communities worldwide.

As Indian Snack House continues its growth story, it is already gaining traction with impressive numbers—over 1,00,000 snack packets shipped monthly and strong customer feedback on platforms like Swiggy and Zomato. The momentum suggests that regional snacks are no longer limited to specific geographies. With the new capital in hand, Indian Snack House is primed to bring more stories, more flavours, and more tradition-packed treats to households nationwide—and eventually, to international shelves.