Deepak Lamba Launches ImaginatioNxt, India’s First Next-Gen B2B IP Creation Company

India’s first next-generation B2B IP creation company, ImaginatioNxt Pvt. Ltd., has been launched by media industry veteran Deepak Lamba, marking a new step in India’s platform-building landscape. Lamba, who has previously led and scaled businesses within the Times of India Group and Bloomberg UTV, has introduced the company with a focus on creating future-ready IPs across four sectors: technology, sustainability, health and wellness, and interiors.

ImaginatioNxt made its debut with the Tile & Bath Industry Show (TBIS), held from December 9-11 at Expo Centre Sharjah in the UAE. The event featured 30 tile and bathware manufacturers from India and welcomed more than 200 international buyers from the US, Europe, the Middle East, Africa and Latin America. Spread across over 8,000 square metres of displays, TBIS highlighted India’s growing position in the ceramic industry, where the country is currently the world’s second-largest tile exporter. Industry projections indicate that India’s ceramic exports are expected to cross USD 4 billion, while the global ceramic market is projected to approach USD 300 billion by 2030.

Lamba noted that TBIS was designed as a strategic link between India’s manufacturing strengths and international demand. “For India to lead global dialogues, we must build platforms that are world-class, future-ready and born from India’s insight and ambition. ImaginatioNxt is my commitment to building long-term IPs that shape industries, inspire leadership and elevate India’s voice on the global stage,” he said.

Following its launch edition, TBIS is set to expand across additional geographies and industry verticals in 2026.

ImaginatioNxt has also announced its second major IP, ImagiNxt 2026, a flagship future-technology and innovation festival scheduled for 20–May 22, 2026 at the Jio World Centre in Mumbai. The platform aims to serve as a hub for developments across AI, deep tech, sustainability, mobility, engineering and creativity. The festival will include global and domestic speakers, B2B networking formats, founder–investor interactions and future-tech experience zones, with further partnerships to be announced.