Nykaa Launches Illiyoon Strengthening Strategic Ties With Amorepacific

Nykaa launched Illiyoon, Amorepacific’s acclaimed dermocosmetic, further deepening its decade-long strategic partnership with Amorepacific. Illiyoon delivers clinically developed dermocosmetic care designed to strengthen the skin barrier, enhance moisture retention, and provide long-lasting hydration.

The brand takes a science-led approach to barrier repair, focusing on hydration and skin compatibility. Its formulations feature patented ingredients such as Soy-Ceramide and Ceramide Skin Complex 2.0, developed to support the skin barrier and improve resilience over time. Among its core products are the ATO Lotion and ATO Cream, designed for everyday use on the face and body and suitable for a wide age range, from infants to adults. Fragrance-free in formulation, they are intended for sensitive and dry skin, offering sustained hydration.

Commenting on the launch, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. Together, we have introduced beloved brands like Laneige, Aestura, Innisfree, Sulwhasoo and COSRX to Indian consumers, catalysing the K-beauty phenomenon in the country. The launch of Illiyoon marks the next chapter in this journey. As Indian consumers increasingly prioritise barrier health and sensitive-skin solutions, Illiyoon’s science-led, dermocosmetic expertise is perfectly aligned with evolving skincare needs. We are proud to exclusively bring yet another trusted Korean innovation to India.”

“We deeply value our decade-long partnership with Nykaa, through which we have played a meaningful role in introducing and shaping the K-Beauty movement in India. Together, we have built strong consumer trust in Korean skincare innovation and successfully established brands that resonate with the evolving needs of Indian consumers. The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market, with momentum that continues to significantly outpace the broader industry. As consumers become increasingly informed and ingredient-conscious, the demand for clinically proven barrier-focused and high-efficacy skincare solutions continues to accelerate."

He further adds, "Following the successful launch of Aestura, we are delighted to introduce ILLIYOON as our second K-derma brand in collaboration with Nykaa. With its proven efficacy and distinctive Korean dermatological philosophy, we are confident that ILLIYOON will further elevate the skincare experience for Indian consumers.  We look forward to continuing this strong partnership and bringing the very best of Korean dermatological innovation to India,” says Paul Lee, Managing Director & Country Head, Amorepacific India.