H&M Celebrates 10 Years in India with Mumbai Event and Launch of Festive 2025 Collection

H&M marked its 10-year presence in India with a milestone event held at Famous Studios, bringing together fashion, music, and creativity in a celebration that reflected the brand’s connection with India’s cultural landscape.

The evening featured archival installations and interactive zones that highlighted H&M’s journey in India over the past decade. Guests included fashion, film, and creative personalities, with red carpet appearances from Samantha Ruth Prabhu, Bhumi Pednekar, and Harsh Varrdhan Kapoor, all dressed in pieces from the new H&M Festive 2025 Collection.

Performances formed a central part of the evening. Choreographer Usha Jey opened with her Bharatanatyam–hip hop fusion, followed by singer-songwriter Priya Ragu with a performance combining R&B and rhythm. The event concluded with a set by GRAMMY-nominated Raja Kumari, who performed across genres including Bollywood, Rock, and Hip Hop.

The event also marked the first showcase of H&M Beauty in India, ahead of its official launch on 2 October 2025. Guests experienced an exclusive preview of the concept, which joins H&M’s existing fashion offerings as part of its wider expression platform.

H&M’s Festive 2025 Collection was presented at the event, highlighting modern fabrics, shimmering textures, and structured silhouettes. Alongside, a curated culinary experience mirrored the theme of time and transition through its presentation and design.

Speaking about the occasion, Helena Kuylenstierna, Director, H&M India, said, “Celebrating 10 years in India is an incredibly proud moment for us. Over the past decade, India has embraced H&M with warmth and enthusiasm, and we are delighted to be part of such a vibrant and diverse fashion community. Throughout our journey, we have stayed true to our mission of liberating fashion for the many, catering to the diverse preferences of our customers across India. With H&M Beauty now joining our offering, we’re expanding the canvas of self-expression for everyone – and we’re just getting started.”

The H&M Festive Collection is currently available in stores and online, while the H&M Beauty range will officially launch across India on 2 October 2025.