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Gully Labs, a homegrown premium sneaker brand, has raised Rs. 30 crore in a Series A funding round led by Saama Capital, with participation from existing investor Zeropearl VC. Zeropearl VC has made a follow-on investment beyond its pro-rata allocation after leading the company’s seed round in early 2025.
The funding will be used to expand Gully Labs’ product portfolio, scale its offline retail presence across key Indian markets, and strengthen brand visibility in international markets, including the US and the UK. The round also saw participation from a group of founders and angel investors across consumer, food, and education technology sectors, including Sangeet Agrawal, Viraj Bahl, Roman Saini, Gaurav Munjal, Sanjay Kapoor, and Radhika Gupta.
Founded in 2023 by engineers-turned-entrepreneurs Arjun Singh and Animesh Mishra, Gully Labs was built on the idea of representing Indian culture through globally competitive consumer products. The brand designs premium sneakers inspired by regional art forms, traditional crafts, and contemporary Indian identity, while aligning with quality standards expected of international footwear brands.
Commenting on the fundraise, Arjun Singh and Animesh Mishra, Co-founders, Gully Labs, said, “This round marks an important milestone in our journey. Our focus has always been on building a brand that reflects Indian culture while meeting global standards of design and quality. The continued confidence from our investors enables us to strengthen our offline strategy, expand our product range, and build deeper connections with consumers in India and overseas. As we scale, we remain committed to thoughtful growth and long-term brand building.”
Both Saama Capital and Zeropearl VC view Gully Labs as positioned to address the growing demand for premium, homegrown brands. The company has shown early progress across online and offline channels, along with interest from international markets.
Ash Lilani, Founder & Managing Partner at Saama Capital said, “Gully Labs stands out for its ability to translate cultural relevance into a strong, scalable product offering. The brand has demonstrated early traction across both online and offline channels, along with encouraging international demand. We believe the team is well positioned to build a differentiated sneaker brand from India with global appeal.”
Bipin Shah, Founder & Managing Partner, Zeropearl VC, added, “Our Indiluxe thesis is centred on building premium Indian brands that can stand alongside global names. Gully Labs brings together strong design sensibility, cultural authenticity, and execution discipline. Having led the seed round, we are proud to double down with a follow-on investment beyond our pro-rata allocation as the company enters its next phase of growth. We are excited to deepen our partnership as the brand scales its retail presence and strengthens its global footprint.”
Since its seed round in March 2025, Gully Labs has reached Rs. 30 crore in annualised revenue, built an offline presence across five Indian cities, and developed business in international markets including the US and the UK. With increased focus on physical retail and brand-led growth, the company is targeting Rs. 100 crore in annualised revenue by FY 2026–27.
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