Gully Labs Collaborates with Rahasya Fragrances to Launch a New Fragrance Alongside the GL003 Shaahi Revisit

Gully Labs collaborated with Rahasya Fragrances to launch a new fragrance, along with their new sneaker, the GL003 Shaahi Revisit. With this launch, the brand aims to bring together craft, culture, and sensory storytelling. The campaign features singer Rashmeet Kaur, whose grounded artistry and contemporary voice reflect the collection’s ethos of honouring skill over spectacle.

The launch introduces Baraamda, Gully Labs’ first-ever fragrance, developed in collaboration with niche fragrance house Rahasya Fragrances. Designed to complement the sneaker through scent and memory, Baraamda draws from notes of rose long associated with Indian royalty, paired with a subtle touch of mango that evokes lived Indian experiences. Together, the release marks a thoughtful convergence of footwear and fragrance, celebrating heritage, talent, and modern expression.

At the heart of the collaboration is the GL003 Shaahi sneaker, inspired by the Tilla jutti, a traditional North Indian footwear form historically worn across weddings, celebrations, travel, and daily life. 

“GL003 Shaahi has always been about bringing craft into the present by making it part of daily life, not a distant reference,” said Arjun Singh and Animesh Mishra, Co-Founders, Gully Labs. “With this version, the silhouette demanded more. Rahasya’s work and roots mirrored ours. Together, we created Baraamda, the missing sense that allows the story to be felt, not just seen.”

Speaking on the collaboration, Utkarsh Vijayvargiya, Co-founder of Rahasya Fragrances, said, “Scent has a way of holding memory and emotion. Having spent much of our lives outside India, we built Rahasya as a way to connect with home, translating personal memories into fragrance. Creating Baraamda with Gully Labs felt like the right, intentional first step home.”

The GL003 Shaahi Revisit sneakers are priced at Rs. 7,990, while Baraamda Eau de Parfum is priced at Rs. 4,490.