Actor Karan Tacker Unveils Goonda an Indian Agave Spirit and Energy Drink Brand

Founded by a team of industry veterans alongside actor-entrepreneur Karan Tacker, Goonda launches a two-pronged portfolio: El Goonda, a premium 100% agave spirit made from 100% Indian grown agave, and Goonda Energy, a flavour-forward energy drink range.

After trials in Maharashtra and Goa, Goonda is now set for a pan-India rollout. The brand was born during the pandemic, and has a core team that combines deep expertise in alcohol distribution (led by Amol Sethi), beverage production (Ashish Jasuja), global and digital branding (Prasad Iyer), finance (Bhushan Khandelwal), international trade (Harshil Vithlani) and cultural resonance (Karan Tacker). 

El Goonda presents its 100% Agave spirits in Silver and Reposado expressions, along with infusion-led flavours like Coffee (Café), Picante, and Strawberry. Goonda Energy rolls out with the classic original flavour as well as variants, including Sugar-Free Bubblegum and a Cola flavour. “We didn’t just want to launch a brand, we wanted to build a lifestyle brand that channels rebellion, freedom, and the new Indian voice”, says Karan Tacker, Brand Co-Founder and Marketing and PR Director.

He further explains, “Our agave spirits are proudly made in India, and while doing so, we even overlooked the opportunity to source from Mexico. We even cheekily prefixed El to the word Goonda for our agave spirit offerings. Thereon, we have introduced a range of flavours to spice up the category. It doesn’t end at what's inside the bottle. In our quest to be fun, distinctive and accessible, we created a bottle that's pocket-friendly and at pocket-friendly price points” 

Amol Sethi, Founder and Head of Sales, also adds, “Goonda arrived earlier this year in Goa, and as we speak, we are aggressively distributing in Mumbai and Pune. Later this financial year, we intend to be in four more states and in 2026, we will also expand to serve the Indian diaspora in major markets abroad. 

Starting from August 2025, El Goonda and Goonda Energy will be available at select premium retail outlets and high-energy bars. A full metro rollout is planned across Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad, and beyond by the end of the year.