Boult Rebrands as GOBOULT, Targets Rs. 1000 Cr Revenue and Global Expansion by 2030

Boult, a personal technology and wearables brand, has announced its rebranding to GOBOULT, marking a new phase in the company’s strategy. The transition includes a new name, updated logo, and expanded focus on product design, retail presence, and global reach. The announcement follows a reported revenue of Rs. 800 crore in FY25, with the company aiming to achieve Rs. 1000 crore in FY26.

The new identity, GOBOULT, represents a shift in the brand’s direction. The name reflects movement and intent, with “Go” symbolising pace, ambition, and change. The logo includes a screwhead and an arrow—where the screw denotes precision and inner strength, and the arrow references momentum and technological advancement. The company states that this change will be reflected across product design, operations, and consumer experience.

GOBOULT plans to increase its offline retail presence from 3,000 to over 30,000 stores within 18 months. These stores will span general trade, modern retail, and experience-first formats. This retail expansion is expected to significantly alter the company’s revenue distribution, with offline sales becoming a central part of its business model.

In line with its strategy to move into higher price categories, GOBOULT is entering the Rs 2,000+ average selling price (ASP) segment. This new product line will focus on wearables, audio devices, and personal technology products aligned with fashion and design. A sum of Rs. 25 crore has been allocated to R&D and innovation, with an emphasis on developing AI-driven hardware and improving software integration to offer more intuitive user experiences.

GOBOULT is also preparing for international expansion. By 2030, the company plans to establish a presence in the United States, Europe, Southeast Asia, and East Asia. The rebrand is designed to align with both domestic and global audiences, positioning GOBOULT as a personal technology brand geared towards the future.

The company’s growth plans include partnerships that combine design and popular culture. GOBOULT has begun exploring limited-edition collaborations, with its recent Mustang partnership marking the beginning of this initiative.

The rebrand is part of a broader strategy aimed at building GOBOULT into a globally recognised personal tech company. This includes long-term plans for global expansion and IPO readiness. The company is aligning its retail, product, packaging, and brand touchpoints to reflect a unified premium experience.