Global Cosmetics Brand LUSH Opens its First India Store at Nexus Select Citywalk in Delhi

British cosmetic brand LUSH announced the opening of its first-ever retail store in India at the Nexus Select Citywalk, Saket in Delhi. Following the launch of Lush.in in November last year. LUSH's entry into India is facilitated through a Licensee Agreement with Bengaluru-based Bilberry Brands India Private Limited. This partnership will initially focus on the D2C route and a carefully curated retail experience.

The store was inaugurated by Vishal Anand, Founder and CEO, Bilberry Brands India Private Limited, and Sophie Matheson, Senior Global Business Development Retail Manager, LUSH. The retail store at Nexus Select Citywalk will offer Indian customers the brand’s immersive, sensorial retail experience. The next two stores will be coming up in Mumbai and Bengaluru over the next few months. 

Commenting on the launch of the store, Vishal Anand said: “Bringing Lush to India is deeply personal for me. This is not just the opening of a store, but it marks the beginning of a movement rooted in freshness, ethics, and conscious beauty. Indian consumers are increasingly seeking transparency, authenticity, and products made with care, and Lush represents all of that, uncompromisingly. Our first store at Nexus Select Citywalk is only the starting point of a long-term commitment to build Lush in India with integrity. celebrating handmade craftsmanship,
ethical sourcing and fresh ingredients.”

Sophie Matheson added, “A Lush store is much more than a retail space. It is a place to experience creativity and conscious beauty up close. The store allows us to deliver the authentic LUSH experience that customers around the world love, while thoughtfully building a local community in India that shares our values of sustainability, transparency, and fun. The new LUSH store will showcase a comprehensive range of the brand’s globally loved products across skin and hair care, bath and body, and fragrance. We look forward to delivering the authentic
LUSH experience from this store.”

Nirzar Jain, President, Leasing, Nexus Select Malls, said: "On LUSH's spectacular India debut at Nexus Select Citywalk, we are thrilled to welcome a global pioneer in fresh, handmade cosmetics to our flagship destination. LUSH's commitment to ethical, innovative beauty perfectly complements Nexus Select Citywalk's ecosystem to create unforgettable experiences for our discerning shoppers."