Franchise India Brands Limited Joins Forces with Sonu Sood’s Punjab De Sher for CCL Season 12

Franchise India Brands Limited,  a franchise and retail solutions platform, announced its association with Punjab
De Sher as the “Powered by” Sponsor for Celebrity Cricket League (CCL) for Season 12. The latest season kicks off on January 16, with matches across Vizag, Madurai, and Hyderabad, culminating in the finals on February 1. CCL will be live-streamed on Sony Sports and JioHotstar.

“We are proud to partner with Punjab De Sher, the champions of CCL Season 11, and our collaboration exemplifies the same winning mindset that Franchise India has championed for decades partnership for mutual growth to make the orbit bigger”, said Gaurav Marya, Founder and Chairman, Franchise India Brands Limited.

Echoing this sentiment, Puneet Singh and Navraj Hans, both Co-owners of Punjab De Sher, expressed, “This association brings together two powerful ecosystems—sports and entrepreneurship. Through sponsorships and
engagement, we are creating an event that not only entertains but also connects India’s leading entrepreneurs with millions of sports enthusiasts nationwide.”

Team captain and actor Sonu Sood said, “As the captain of Punjab De Sher, I am proud to be associated with
Franchise India is a brand that has empowered entrepreneurs for over 27 years. I have always believed in uplifting people with talent and determination. When audiences watch their favourite stars perform on the field, it inspires
them to believe that they too can excel in any field—business, sports, or life—once they decide to give it their all.”