Evocus Enters Ready-to-Drink Market to Address Functional Hydration Gap

Evocus, and Indian functional beverage brand, has launched a brand new beverage, ‘Hydration IV Electrolytes Drink’. With this launch, the brand is targeting a 4 times growth in revenue this fiscal year. As Indian consumers become increasingly wellness-focused, there is a rising demand for functional products. Hydration IV Electrolytes Drink responds to this need with a high-quality electrolyte formulation, sodium, potassium and chloride. Free from added sugar, caffeine, preservatives, and artificial colour, the drink claims to offer a clean, non-caffeinated, low-calorie solution.

Aakash Vaghela, Founder and Managing Director of Evocus, said, “The Indian consumer is waking up to the importance of hydration beyond thirst-quenching. As the wellness movement accelerates, there’s a massive white space in the market for clean, high-performance hydration solutions. Hydration IV is our bold step in that direction—functional, clean, and convenient. We believe this will be a game-changer in how India consumes electrolytes.”

Adding to this, Sonam Pama, Head of Marketing, said, “The launch of Hydration IV Electrolytes Drink reflects our understanding of today’s wellness-focused consumer who seeks functional yet convenient solutions. With its clean formulation and lifestyle-forward appeal, the product is designed to scale, provide instant gratification, and drive
deeper penetration in the functional beverage market”. 

The drink comes in four distinct flavours, which are Lime and Yuzu, Cranberry, Tangerine and Blueberry. Customers can now order the drink from the brand's official website, as well as quick commerce platforms like Zepto and Swiggy Instamart.