EUME Announces Ishaan Khatter as the Brand Ambassador

EUME, the homegrown travel and lifestyle brand, has announced actor Ishaan Khatter as its brand ambassador. 
“We have always believed that EUME represents more than just travel accessories — it represents a lifestyle in motion,” said Naina Parekh, Founder, EUME. “In Ishaan, we found a natural extension of that idea. He is energetic yet grounded, stylish yet effortless, and deeply connected to his craft and culture. His personality resonates with
the people we create for individuals who want functionality without losing their sense of expression. This partnership marks an exciting new chapter for us.”

The campaign, spotlighting EUME’s full product range, highlights how the brand’s collections complement everyday life from work to travel to downtime with designs that balance comfort, durability, and understated individuality. 
Speaking about the association, Ishaan Khatter said, “EUME represents a mindset that truly speaks to me, smart, conscious, and effortlessly stylish. Collaborating with EUME felt natural because their products are designed for people who are constantly on the move, but never compromise on comfort or individuality.”

Ishaan also played an active role in shaping the creative expression of the campaign, from styling moodboards to narrative direction, ensuring the storytelling feels real, personal, and reflective of his own way of living and moving through the world.