EKARAA Opens Its First Flagship Store in Mumbai

EKARAA opened its first flagship store in Mumbai. Located on the second floor of 81 Crest, Linking Road, Santacruz West, the 6,700 sq. ft. flagship marked EKARAA’s retail debut and its global headquarters.

Inspired by the diamond’s four Cs, cut, colour, clarity, and carat, EKARAA aims to build its own four Cs as core values: Craftsmanship, Customisation, Creativity, and Credibility, with experience at the heart of the brand. Services include private consultations, a discreet try-at-home concierge, and a deeply collaborative approach to customisation for both bridal and non-bridal jewellery.

Commenting on the launch, Founder, Mehul Jain, who brings nearly two decades of experience in the diamond jewellery industry, says, “EKARAA is guided by the belief that true luxury is born of intention, not excess. Every creation is designed to feel aspirational yet deeply personal, crafted with integrity, shaped by exceptional craftsmanship, and anchored in emotional resonance. Our vision is to build a globally recognised Indian luxury house, creating jewellery that moves beyond occasion and becomes an intrinsic part of a woman’s life.”

The flagship has been built as an experience-led retail space. The layout flows through clearly defined zones, balancing openness with intimacy, and allowing each collection to reveal itself naturally.