Rebel Foods Launches EatSure Smart Foodcourt in Jammu

Rebel Foods has announced the launch of EatSure’s first smart foodcourt in Jammu, located at Royal Nest Sapphire. This outlet is EatSure’s sixth offline store in India and its first physical presence in Jammu & Kashmir.

The smart foodcourt brings together more than ten food brands in one space, allowing customers to order from multiple restaurants in a single transaction. Spread across approximately 2,000 square feet, the outlet follows a digital-first model where orders can be placed through self-service kiosks or the EatSure app. Customers receive real-time updates via digital screens or WhatsApp once their food is ready, reducing the need to queue.

The outlet features brands including Behrouz Biryani, Faasos, Wendy’s, Sweet Truth, Lunchbox, The Good Bowl, Honest Bowl, Makhani Darbar and Dabba & Co. The offering spans dishes such as biryanis, burgers, wraps, desserts and more, giving customers a range of choices within one location.

Ankush Grover, Co-founder & Global CEO at Rebel Foods, commented, “We’re absolutely delighted to introduce EatSure’s very first smart foodcourt in Jammu, a city that beautifully merges culture, tradition, and modernity. Our goal is to completely transform the dining experience by providing unmatched convenience, a wide variety of options, and a fully digital-first approach. With this launch, we’re expanding our presence in Jammu, allowing customers here to enjoy EatSure’s trusted brands and a seamless dining experience like never before. We see Jammu as a rapidly growing market for organized food and beverage services, and the feedback on our delivery brands has been incredibly positive. This foodcourt is a natural progression, crafted to offer customers the freedom to choose, quick service, and the joy of dining together.”

The foodcourt includes seating for more than 50 people, designed for families, groups, and individuals who want to try multiple cuisines in one visit. Customers can combine orders from different brands in a single payment, enabling combinations such as burgers with biryani or desserts with wraps without separate transactions.

Visitors can also access menu items from Wendy’s, including its Frosty dessert and a range of burgers inspired by flavours such as Chimichurri, Cajun, Buldak, BBQ, Tandoori and Nachoburg.

EatSure’s smart foodcourts have previously launched in cities including Pune, Visakhapatnam and Nashik, and the company plans to expand further across tier-1 and tier-2 markets in India.