Dyson Beauty Launches the Dyson Amino

Dyson Beauty launched a scalp formulation, Dyson Amino™, which is clinically proven to help reduce oil by 62% and visible flakes by 88% treatment is designed to help protect, hydrate and strengthen all scalp and hair types. The formulation features Dyson Amino11™, where barley is grown by Dyson Farming is blended with 11 amino acids. 

“Farming and beauty may seem worlds apart, but both are rooted in science. Dyson Farming has been exploring how the quality of ingredients – grown, tested and refined – can elevate performance in beauty. This formulation is different because it’s not just engineered, it’s cultivated. By growing barley on our farms, we’ve harnessed its amino acid profile to support scalp barrier function and hydration. It’s a powerful ingredient, naturally rich in nutrients, that provides the foundation for healthier hair.” James Dyson, Founder and Chief Engineer. 

“Dyson Farming uses technology to farm precisely and sustainably using regenerative methods. We produce staples for the UK at scale: wheat, barley, potatoes and peas, but also out-of-season strawberries. These are made possible thanks to our anaerobic digesters, which produce green energy and heat a giant glasshouse to grow the strawberry plants all year round. Our variety of crops and highly skilled agronomy team allow us to research key ingredients with active agents that elevate Dyson hair formulations even further,” said Daniel Cross, Managing Director of Dyson Farming