&Done Raises Rs. 6.5 Crore in Pre-Seed Funding to Build Professional Haircare Brand for Indian Consumers

Indian premium haircare brand And Done (stylised as &Done) has announced the successful completion of a Rs. 6.5 crore pre-seed funding round led by early-stage venture capital firm All In Capital. The round also saw participation from M.G. Investments and several angel investors. The company plans to use the funds to expand its team and accelerate new product development.

Founded in 2025 by engineers-turned-entrepreneurs Saumya Yadav (IIT Delhi, Stanford GSB, ex-Founder of Udayy) and Atit Jain (BITS Pilani, ex-Elevation Capital, ex-Co-founder of Pluss app – exited to Netmeds and Bulbul – exited to Good Glamm Group), &Done aims to build a professional haircare brand designed specifically for Indian hair types and weather conditions.

Since launch, &Done has collaborated with over 1,500 stylists across 300 premium salons in major Indian cities. The company follows a hybrid distribution strategy that combines salon partnerships with a direct-to-consumer line offering shampoos and conditioners for home care. Its formulations are crafted with globally sourced active ingredients and tested to deliver visible results from the first use, addressing the needs of Indian hair exposed to heat styling, pollution, and chemical treatments.

“Haircare remains one of the toughest categories to crack in the beauty space as products are often rejected after a single use, unlike skincare where consumers show patience. However, &Done has understood this challenge deeply and built a brand around genuinely solving hair issues with highly effective formulations. As Indian consumers become increasingly aspirational and willing to pay a premium for products that work, we believe &Done is positioned to become a category-defining brand,” said Aditya Singh, Co-founder, All In Capital.

India’s haircare market was valued at approximately $3.8 billion in 2024 and is projected to reach $6 billion by 2030, driven by increasing consumer demand and the growth of premium products. The professional salon segment alone is estimated at Rs. 2,500–Rs. 3,500 crore within a broader beauty services market valued at over $10 billion. Regular salon visits in metropolitan areas occur every three to five weeks, with premium services such as keratin treatments costing between Rs. 8,000 and Rs. 15,000, creating strong opportunities for &Done within both salon and retail channels.

Over the next three years, the company plans to expand both in India and international markets, introducing new product lines tailored to diverse hair types and concerns.