Detailing Notch Launches in India with a Focus on Simple, At-Home Vehicle Care

Detailing Notch, a premium auto-care brand focused on simplifying how vehicle maintenance is approached in India, has been officially launched with the aim of making everyday auto care more accessible and dependable. Co-founded by Shivam Budhiraja and Gautam Budhiraja, founders of the automotive platform Team Car Delight, the brand is shaped by years of hands-on experience and direct engagement with India’s automobile community.

Built around the philosophy of #DetailingAtHome, Detailing Notch seeks to move vehicle care away from reliance on external services and towards simple routines that can be carried out independently. The brand’s products have been tested across varied Indian conditions, including dust-heavy environments, heavy rainfall, extreme heat, and time-constrained daily use, to ensure consistent performance across locations and climates.

Detailing Notch was developed to address a clear gap in the market, where many vehicle owners encounter products that make strong claims but deliver inconsistent results in real-world conditions. While vehicle ownership and interest in automotive care have increased steadily in India, dependable and convenience-focused detailing solutions have not always aligned with everyday needs.

The brand is made in India and has been developed through in-house manufacturing across two dedicated factory units. This approach allows close control over formulations, quality checks, and production standards. Each product has been refined over nearly two years of research and development, with a focus on long-term consistency rather than short-term impact.

Detailing Notch enters the category with a focused product lineup that includes a Waterless Wash, a Microfiber Car Duster, and a range of coatings, cleaners, and polishes. These products are designed to withstand regular exposure to dust, heat, traffic grime, and changing weather conditions, while allowing users to clean and maintain their vehicles efficiently.

“At some point, all of us have experienced the frustration of using a product that looks promising on the shelf but underdelivers the moment you apply it. As someone who has been part of the creator ecosystem for years, I’ve seen how strongly audiences value transparency and honest performance. That’s exactly what pushed us to build Detailing Notch, products that are tested internally, deliver what they claim, and integrate effortlessly into daily routines”, says Shivam Budhiraja, Co-Founder & Content Creator.