Nykaa Announces Global Icon Deepika Padukone as its Brand Ambassador

Nykaa, Indiaʼs beauty and lifestyle platform, welcomed Deepika Padukone as its newest brand ambassador. Through this partnership, the brand aims to celebrate women.

Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said: “We are proud to welcome Deepika Padukone to the Nykaa family. As a global cultural icon, her authenticity and versatility perfectly complement our vision to lead the transformation of beauty in India and beyond. Deepikaʼs ability to inspire across generations strengthens our mission to build a beauty ecosystem where commerce, culture, and community converge, empowering millions to own their unique journeys. Together, we are committed to making beauty truly borderless, inclusive, accessible, and celebrated by all. ˮ
 
Deepika Padukone said: “Beauty for me has never been about the spotlight alone – it has always been about the everyday rituals and practising them with consistency. And nobody understands this better than Nykaa. Nykaa understands that beauty isnʼt just for the big occasions but also for the moments in between. Together, we are committed to inspiring millions to define beauty on their own terms. ˮ