Actor & Content Creator Bhuvan Bam Launches Sexual Wellness Brand Peppy

Peppy, a direct-to-consumer brand focusing on sexual wellness and pleasure products, has launched in India. Founded by Devansh Agarwal and Shyamal Gupta, with Bhuvan Bam joining as Co-Founder and Investor, the brand aims to make sexual wellness an accessible and natural part of daily life. Peppy has partnered with Bhuvan Bam, leveraging his widespread influence to promote inclusivity and cater to diverse needs. Founded in 2023 and initially bootstrapped, Peppy raised $500K in a pre-seed round in May 2024, and is now valued at Rs. 50 crore. The company is seeking to raise $1-2 million in a seed round to expand its reach.

Bhuvan Bam, Co-Founder and Investor at Peppy, shared his perspective, “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. While society has made significant changes in many areas, the taboo surrounding physical intimacy continues to hold people back. It prevents open and honest discussions on personal needs, highlighting the crucial need for creating spaces where open conversations can happen. By collaborating with Peppy, I aim to help people overcome these societal norms and empower individuals to embrace their journey toward intimacy with confidence and ease.” 

Founders of Peppy, Devansh and Shyamal, said, ‘’Intimate wellness has often been brushed under the rug in India, but we cannot deny the fact that a fulfilling sex life is a crucial part of our overall happiness and well-being. With Bhuvan and Rohit’s signature creativity and knack for connecting with people, we’re breaking barriers and normalizing conversations around pleasure. Peppy is not just about products; we’re about revolutionizing the way India thinks about intimate happiness. Our goal is to make sexual wellness products as common (and guilt-free) as buying your favorite skincare or snacks. From top-notch quality to body-safe, user-friendly designs, we’re here to ensure everyone—across all ages, genders, budgets, and backgrounds—has access to what they need to feel good. It’s time to own your pleasure, and we can’t wait to make it fun, accessible, and downright Peppy for all!” 

Rohit Raj, Founder and CEO of BBKV Productions and an Investor in Peppy, said, "I am excited to be part of Peppy’s journey. Having always been passionate about breaking barriers, I believe Peppy’s mission to create open conversations about sexual wellness is something that truly aligns with my values. The platform’s commitment to encouraging a more informed and confident approach to intimacy resonates with me deeply. I look forward to contributing to this journey as we work towards building a healthier and more inclusive sexual well-being in India." 

Peppy products are also available on leading e-commerce platforms like Amazon, Meesho, Flipkart, Tata 1mg, and Hyugalife.