CK Israni Group launches MOISHI, a confectionary brand

CK Israni Group has launched a new dessert brand, MOISHI, in a bid to expand its Lifestyle segment. The brand is seen as one of the UAE's celebrated Japanese confectionery names.

Mochi offers an intersection of Japanese craftsmanship, Lebanese heritage, and Dubai’s pioneering energy with its handcrafted mochi ice cream — a centuries-old Japanese tradition, reimagined for the modern world. The brand uses imported Japanese ingredients fused with locally-sourced elements.

Commenting on the launch, Chandni Nath Israni, Co-Founder of CK Israni Group, says, “India’s lifestyle and F&B sector is at an inflection point. Over the past decade, we have seen a decisive shift in consumer behaviour. Urban audiences are more travelled, more informed and far more receptive to globally benchmarked formats."

She further says, "The market is no longer just experimenting with international concepts, it is ready to institutionalise them. MOISHI allows us to enter India with a proven category leader and build the premium mochi ice cream segment in a structured, scalable manner. This is not about following a trend. It is about recognising a ripe market opportunity and moving early with conviction.”