Entertainment Company Citara Expands to Gujarat

Citara, an entertainment company co-founded by filmmaker Tutu Sharma and entrepreneur Rahul Nehra, announced its expansion into Gujarat with confirmed locations in Jamnagar and Rajkot. Citara is a cinema-themed entertainment destination designed primarily for India’s Tier 2, 3, and 4 cities, offering small-capacity, technology-enabled theatres that deliver a multiplex-like experience at affordable pricing. The format combines premium cinema with complementary lifestyle and entertainment elements. 

Programming will include first-day-first-show film screenings, stand-up comedy, short-format content, children’s films, curated screenings of classic films, musical performances, and digital-first content such as reels and creator-led formats. The model is designed to provide a single destination for diverse entertainment formats and emerging talent. According to the company, the Gujarat expansion aims to address the growing demand for experiential and community-driven entertainment spaces beyond traditional cinema formats. 

Commenting on the expansion, Co-Founder Tutu Sharma said, "The company sees Gujarat as an important market with strong audience engagement across film, comedy, and live entertainment." Rahul Nehra, Managing Director, added, "Jamnagar and Rajkot were selected based on their cultural activity and potential for scalable entertainment formats."