BVLGARI Announces Jake Gyllenhaal as New Global Brand Ambassador

Bvlgari, the luxury Italian jewellery brand, announced Jake Gyllenhaal as its new Global Brand Ambassador. His commitment to meaningful storytelling and his genuine engagement with people are what drew the brand to him. Bvlgari’s vision of luxury is an expression of shared values, openness towards others and enduring relationships.

“Jake represents a contemporary form of excellence rooted in integrity, empathy and authenticity,” says
Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026. “His artistic sensitivity and his ability
to create sincere connections with people reflect the very essence of our Maison. He brings depth, humanity
and purpose to everything he does.”

"I’ve always felt close to Bvlgari for the way it blends beauty with meaning: there is a generosity in the
Maison’s approach toward craftsmanship, culture, and human stories. Authenticity, to me, is rooted in our
relationships, the people we care about, the dedication we bring to what we all create, but most of all being
true to oneself”, comments Jake Gyllenhaal.