BRAVee Appoints Simran Balar Jain as Brand Ambassador for Women’s Support Solutions

BRAVee, the women’s support solutions sub-brand under the House of Beauty India portfolio, has announced the appointment of Bangalore-based influencer and advocate Simran Balar Jain as its new brand ambassador. The collaboration focuses on encouraging self-care, confidence, and body positivity through support solutions designed for comfort and ease.

Simran Balar Jain is known for her work around body inclusivity and for sharing real-life experiences of women through her content. Her association with BRAVee reflects a shared focus on addressing everyday challenges faced by women. As part of this partnership, Simran will feature BRAVee’s products and use personal storytelling to show how they function in real-life situations.

Simran has been seen at events such as Cannes and is positioned as a voice that challenges conventional standards around appearance and confidence. Through this collaboration, she will represent the brand’s approach to supporting women who want comfort and confidence without feeling restricted by clothing or expectations.

“Simran brings credibility, authenticity, and a strong voice to conversations around self-care and body confidence,” said VibhutiArora. “Her ability to connect with women and speak openly about real needs makes her the ideal ambassador for our brand.”

BRAVee was introduced in 2020 as part of the House of Beauty master portfolio and was founded by Vibhuti Arora. The brand is built around the idea that confidence plays a central role in how women feel. Pronounced as “BRA-Vee”, the name refers to the idea of a “Brave” woman. The brand focuses on creating sizeless support solutions intended to help women feel comfortable and secure.

The brand began with two products—nipple covers and body tape—and has since expanded its range to include items such as a butterfly push-up bra and nipple patches, among others offered in multiple sizes. BRAVee has focused on XL sizes to address gaps in the market where inclusive support options have been limited. As the brand develops its own identity within the House of Beauty portfolio, this collaboration forms part of that transition.

BRAVee positions itself as a solution-focused self-care brand, centred on innovation, inclusivity, and comfort. Its products are designed to provide support and lift while allowing ease of movement and wear throughout the day.