Ranveer Singh-backed Bold Care and Bloom Launches A Range of Massagers For Men and Women

Bold Care, backed by Ranveer Singh, India’s sexual wellness brand, announced the launch of an all-new range of intimate massagers —expanding its wellness vision beyond conversation-starters into category-definers. With five new massagers under its women’s wellness brand, Bloom by Bold Care, and 2 products tailored for men, the brand aims to normalise pleasure as a part of everyday well-being.

Each massager is crafted with medical-grade silicone and is waterproof. It also has long-lasting rechargeable batteries that outlast most massagers currently available in India. The 360-degree movable heads offer enhanced flexibility with a 365-day free warranty.

Rajat Jadhav, Cofounder and CEO of Bold Care, said, “It is time we start recognising personal pleasure as an essential part of our health. With this launch, we are not just introducing products — we are opening a new chapter in how India approaches intimacy. Massagers should no longer be hidden or stigmatised, but embraced as essential tools of self-care. At Bold Care and Bloom, we are not just responding to demand, we are leading a
culture shift.”

The range of Bloom’s Massagers for Women starts from Rs. 899 to Rs. 1899. Whereas, for men, the 'Masterstroke' starts from Rs. 1499 to 'Stroke of Genius', which is for Rs. 1899. All products are already available via Blinkit, Zepto, Swiggy Instamart, Amazon, Nykaa, Flipkart, and the brands’ websites.