Former Merkle India CSO and Fractal Ink Founders Launch BoiPoka App to Connect Readers Through Their Books

BoiPoka Labs Private Limited announced the launch of BoiPoka, a mobile app that lets readers digitise their entire bookshelf with a single photograph and discover people who share their literary interests. The app was created by Meera Raman, former Chief Strategy Officer at Merkle India. 

The app uses AI to read every spine on a bookshelf within seconds, turning physical collections into organised, searchable digital libraries. Once a shelf is uploaded, users can explore their books, find their “Book Twins,” start reading groups, and discover people who reflect their intellectual wavelength. With the global book market valued at over $130 billion, BoiPoka aims to become the preferred digital interface for readers and a valuable insight tool for publishers.

Speaking on the launch, Meera Raman, Co-founder and CEO of BoiPoka, said, “Readers have always found common ground in ideas. We wanted to build an app that honours that. A single photograph turns your bookshelf into an organised, shareable space, and sometimes, into a bridge to people who think like you. BoiPoka is for those who want more meaningful dialogue in a digital world crowded with the superficial.”

Beyond personal libraries, the app enables curated book discovery from partner bookstores, structured reading programs with libraries and educational institutions, and community discussions that bring readers together. BoiPoka is a free consumer app supported by partnerships with bookstores and libraries, merchandise, and events. The BoiPoka app is now available on iOS and Android.