Blue Planet with Blue Nudge make it into Guinness World Records for the 'Most Paper Collected in 24 Hours'

In a benchmark feat towards addressing issues related to climate change, Blue Planet along with Blue Nudge, one of the advocates for environmental conservation, has clinched the Guinness World Records title with a massive environmental conservation drive for the “Most Paper Collected in 24 Hours”. Blue Planet along with Blue Nudge achi eved this milestone by closely collaborating with around 300+ schools, leading aviation company IndiGo and distinguished public sector units, including the National Security Guard (NSG).

Around or more than 3,25,000 students in Delhi NCR collaborated to collect paper waste from schools and institutes, and more than 3500 teachers and more than 7500 dedicated Blue Nudge Ambassadors actively participated in the initiative, raising awareness about environmental safety among young minds. The core objective behind the initiative was to safeguard Mother Earth from the clutches of waste.

The initiative has been pivotal in achieving this record with the active participation of Vishal Parmar, Deputy Chief Pilot at IndiGo, Captain Rahul Patil, Chief Pilot at IndiGo, Jagdish Methani and Rakesh Sharma, GC, National Security Guard (NSG). "NSG actively partnered with Blue Nudge and Blue Planet for the Guinness World Records, for which we have historically achieved the title of Most Paper Collected in 24 hrs. Today, we have set another remarkable record, emphasizing the importance of such achievements in India's journey towards environmental consciousness. This endeavour conveys a strong message of beautifying and cleaning our nation and preserving the environment,” Jagdish Methani, GC, National Security Guard says. 

The extraordinary feat was achieved in the presence of Mr. Prashant Singh, Co-Founder & CEO of Blue Planet Environmental Solutions, Mr. Harsh Mehrotra, Co-Founder & CEO of Blue Nudge. Rishi Nath, Adjudicator at Guinness World Records states, “In these challenging times for our planet, such initiatives are indispensable. It fills us with immense pride that India, through the tireless efforts of the Blue Nudge and Blue Planet teams, has achieved the record for the 'Most Paper Collected in 24 hours'. This moment is truly exceptional and holds great significance for all of us.”

Prashant Singh, Co-Founder and CEO of Blue Planet Environmental Solutions, says, "The entire drive is not just about bagging a reward, but rather to set an example depicting that by collective efforts we can significantly contribute towards protecting our blue planet. This is a much-needed move, especially at present when we are witnessing major impacts of climate change globally. Being a part of such an impactful and massive initiative has indeed been an honour for us, and we look forward to more such collaborations."

Furthermore, Harsh Mehrotra, Co-Founder & CEO of Blue Nudge says, "Our broader aim is to inspire people to focus on environmental conservation by contributing even the simplest of what they can. With this, we reaffirm our commitment to keep being fervently dedicated to taking every action to foster sustainable growth."

The previous Guinness World Record title “Most Paper Collected in 24 Hours” was held by Shred-It, iHeartMedia Inc., and San Diego County Credit Union of USA for collecting 407,748.243 kg (898,931 lbs) of paper at the SDCCU Super Shred Event in San Diego, California, USA, on 23 June 2017. Creating a new record, Blue Nudge accumulated an impressive 4,37,975 Kg of paper waste within a timeframe of just 24 hours.